Saturday, 23 September 2017

DEPARTMENT OF COMMUNICATION AND PERFORMING ARTS

B.A. Degree Programme in Communication Arts

PHILOSOPHY AND OBJECTIVES

PHILOSOPHY

The philosophy of the department is based on the premise that one of the defining characteristics of human beings is the ability to communicate their knowledge, ideas, feelings and creative instincts in order to inform, educate and edify the society and other human beings.

OBJECTIVES

The goal of the Communication Arts programme is to produce graduates who have the knowledge and practical skills to communicate effectively and ethically for professional purposes for personal development.

At the end of the programme, graduates will be able to

(i) put their linguistic knowledge and skills to use in formal and informal situations in organisations, communities and the wider world;

(ii) practise as media practitioners who can use their knowledge and skills to facilitate the achievement of the nation’s social, economic and development goals;

(iii) exhibit sound knowledge of global and national issues while being well grounded in a specific discipline of their choice;

(iv) use modern media technology to educate and inform the public on events in the nation and the world;

(v) practise in publishing organizations and as organizational communication practitioners;

(vi) adopt an entrepreneurial approach to their discipline.